Personalizing the Online Booking and Business Travel Experience


It never ceases to amaze me how intuitive sites like Amazon.com, LinkedIn and Google can be.  Based on my buying habits, my network of professional associates and my search history (respectively), I am served up information that is literally tailor-made for my persona. I’m sure you’ve experienced situations where LinkedIn displays a list of “People You May Know” that is eerily accurate. These types of highly personalized experiences are now starting to enter the online travel shopping and booking domain.

Until recently, your online travel profile has contained fairly standard data elements like address, seating preferences, loyalty numbers, etc. Some clever online booking tools (OBTs) are now starting to expand the traveler’s profile to include personal preferences. Let’s say that: you’re hooked on Starbucks; you love to jog in the morning; and you prefer a westerly facing hotel room to avoid the glaring morning sun.  While you’re planning a business trip to San Francisco, your OBT lists ten properties that fit within your corporate travel policy – great! But wait, it gets better.  Two of those properties have a Starbucks cafe in the lobby and are conveniently located next to picturesque jogging tracks – perfect!

Our own (Trondent’s) TravelGUIDE, a free AirMAIL supplement, has been offering this level of personalization for some time now. You’ve had a hankering lately for Italian food? No problem. Just configure your “cuisine settings” accordingly and TravelGUIDE lists all Italian restaurants within close proximity to your hotel.

I guess we all strive to achieve a work-life balance. As business travelers, why shouldn’t we also strive for a policy-personalization balance?

~ Theo Szymanski

Advertisements
This entry was posted in Uncategorized and tagged , , , , , , , . Bookmark the permalink.

3 Responses to Personalizing the Online Booking and Business Travel Experience

  1. Pingback: Corporate Online Booking Tools Now Taking Us “Door-to-Door” | Business Travel Technology – Today, Tomorrow and Beyond…

  2. If some one wants to be updated with hottest technologies after that he must be visit this web site and be up to
    date all the time.

  3. Pingback: Keep The Noise Down on Open Bookings and Travel Eco-Systems | Business Travel Technology – Today, Tomorrow and Beyond…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s