I recently stumbled across this article about an interesting new HTML5-based service that can be integrated into mobile applications and websites – Mobile Browser-Based GPS Navigation. Simple API that allows embedding GPS functionality with a single line of code.
My feeling is that this type of embedded service can be a huge addition to mobile applications and web sites – especially for travel. Imagine how great it would be to scan a QR code from your smartphone for a company you need to visit and your mobile browser launches and starts giving you turn-by-turn directions to get you there. If this is truly a free service everyone benefits in various ways:
- consumers and travelers get a great and useful service
- developers get to implement robust value-added feature to their solutions
- TeleNav benefits by monetizing and reselling all of the location based data to advertisers and other media services
What do you think?
(written and posted from my iPhone)