I predict that we’ll start seeing gamification enter the corporate car rental space very soon. These days, there are smartphone apps like Drivewise.ly and Drivesafe.ly that actually grade your driving skills in terms of speed, braking, turning, acceleration, etc. You even have the ability to challenge your friends, family and business associates to achieve safe driving goals.
When you consider how important safe driving habits are to a company’s travel department and risk management team, doesn’t it make sense to equip road warriors with these types of safe driver apps that could ultimately earn them a reward for safely driving a rental car? For example, achieve three consecutive 80% + safe driver ratings and, on your next trip, receive a complimentary car/hotel room upgrade.
Also, as the father of two boys who are rapidly approaching driving age, I have a personal vested interest in promoting safe driving habits.
~ Theo Szymanski