Monthly Archives: January 2014

Are TMCs ready for a David and Goliath story?

In 2014 – Goodbye Goliaths, Hello Davids Self-professed nerd and best-selling author Malcolm Gladwell extolls the virtues of the non-behemoths in his latest work, David and Goliath. Business leaders often reference his books, Blink and Tipping Point. David and Goliath … Continue reading

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